Work

at a glance

i march to the beat of my own drum, creating and collaborating with others along the way:

Growth marketing + audience development

At BlackRock, I spearheaded a successful global social media campaign - twice.

I conducted a competitive audit of heavyweights within the industry and pitched my ideas as soon as I saw the opportunities.

Both campaigns outperformed KPI metrics.

consumer marketing + branding

This summer, I collaborated with Stanford administration to develop and implement its back-to-school campaign.

I designed the overall branding + communications strategy, directed the social media campaign, and facilitated focus groups that ultimately helped shape this academic year.

Experiential marketing, influencer engagement + brand activation

As a brand manager for Red Bull, I work alongside key opinion leaders to activate the Red Bull brand and increase brand awareness.

From partnering with P-Lo to providing sales support with on and off-premise accounts, I give people their wings and make sure everyone in the Bay Area is living their best life!

visual storytelling + creative strategy

I’m currently an MA Journalism student focusing on visual journalism & data reporting.

My passion for visual storytelling has led me to photograph international locations - from Lebanon to Colombia to Tunisia to Macedonia.

My work is often published, but mostly I keep it personal!

TREND FORECASTING

Two summers ago, I conducted research on podcasting & sonic distribution.

I ultimately wrote a whitepaper on the podcasting industry & why it’s the next big thing to focus on in the professional world.

Michelle Obama x Spotify just dropped recently. Hindsight (& foresight) is always 20/20 baby!

Content management + social media analytics

I managed BlackRock’s social handles, which have a combined following of 1.3M. I wrote copy, developed BlackRock’s “voice” & designed social templates.

I also have experience with content management systems + analytics, particularly Sprinklr, Red Oak and Later.

**what i have brought to the table before**

(some of my favorite past projects. mostly personal projects, but added a dash of sellout corporate and other fun professional work for good measure!)