Work
hi there!
I’m an ex-FBI recruit turned brand/content strategist.
My expertise ranges from product development to creative strategy, experiential marketing, copywriting, and digital content production. My employers have included corporate banks off Wall Street, government entities near Capitol Hill, a start-up in Saudi Arabia, behavioral research labs in Silicon Valley, a COVID-19 testing site, and an all-freshmen dorm.
*all illustrations in this portfolio created by me*
The essential tracks, all in one playlist.
(read: this is my answer to “what’s your music taste?”)
at a glance
i march to the beat of my own drum, creating and collaborating with others along the way:
[IMPORTANT: These examples will not link out to anywhere! If you are interested in seeing examples of my past work/case studies, skip to the section right below this one titled “what i have brought to the table before” and click on those photos]
audience development
At BlackRock, I spearheaded a successful global social media campaign - twice.
I conducted a competitive audit of heavyweights within the industry and pitched my ideas as soon as I saw the opportunities.
Both campaigns outperformed KPI metrics.
consumer marketing + branding
As a brand manager for Red Bull, I worked alongside key opinion leaders to activate the Red Bull brand and increase brand awareness.
From partnering with P-Lo to providing sales support with on and off-premise accounts, I give people their wings and make sure everyone in the Bay Area is living their best life!
Experiential marketing, influencer engagement + brand activation
At Snap Inc., I worked on the Global Brand Experience team, strategizing and executing in-person, virtual, and hybrid events.
Highlights: pulling off Snap Shack NYC, seeing Club Unity through from ideation to execution, and making lots and lots of slide decks.
visual storytelling + creative strategy
I have an MA Journalism background focusing on visual journalism & data reporting.
My passion for visual storytelling has led me to photograph international locations - from Lebanon to Colombia to Tunisia to Macedonia.
My work is often published, but mostly I keep it personal!
TREND FORECASTING
At TikTok, I worked on identifying cultural trends on the platform and developing narratives to communicate those insights to internal and external stakeholders.
I mapped out different “subcultures” that exist on TikTok, and identifying key creators, hashtags, and trends to equip brands with the tools needed to reach these communities!
Content management + social media analytics
I currently manage GQ Magazine’s social handles, which have a combined following of 4.1M. I write copy and serve as GQ’s “voice”.
I also have experience with content management systems + analytics, particularly Sprinklr, SocialFlow, Sprout Social, Red Oak and Later.
what i have brought to the table before
(some of my favorite past projects. mostly personal projects, but added a dash of sellout corporate and other fun professional work for good measure!)
CUROLOGY PAMPHLET DESIGN
(visual design, UX content design + copywriting)
DUOLINGO APP FEATURE REDESIGN
(product design, UX content strategy + product development)
The full case study is currently private and requires a password because of recent theft issues I’ve encountered, but feel free to contact me if you’re interested in seeing more (if I haven’t given you the password already) :)
STANFORD WELL-BEING REBRANDING
(brand identity + social media strategy)
MY PERSONAL 2020 SPOTIFY SUMMER WRAPPED
(graphic design + personal branding)
CONTACTLESS PAYMENTS + PUBLIC TRANSIT @ AMEX
(product management, data visualization + market research)
FORBIDDEN RECREATION
(photojournalism + visual storytelling)
